It’s October. And that, as everyone paying attention to their nearest supermarket’s seasonal items aisle since August knows, means Halloween is nigh. And in order to capitalise on this, I – as a writer of horror stories – should obviously be dedicating time and effort into some sort of month long programme of themed blog posts, book giveaways and a general glut of content across my social media presence.
At least I assume this is the case, based on how everyone else seems to be responding to this time of year. But I’m not, and there’s a reason for it. And it’s also the same reason I don’t post on here as often as I could. Allow me to elaborate.
I would love to post more on here. I really would. I want to spend time threading my way through Twitter holding multiple conversations across the world. I want to curate material on my Facebook Page that both interests, amuses and terrifies. I want to keep a regular schedule of interesting posts here on my blog for you all to read. But I also want to work on my actual writing, and I have almost all of my day taken up with either my day job or “grown up stuff” (meaning feeding myself, paying bills, preventing my house becoming a tip, etc.). There is a finite amount of time in the day and until we get those pills that allow us to go without sleep I simply have to make the most of the time I actually have.
There do appear to be people who manage to post all the time, but if I look closer, what do I see? Well in 95% of cases all I see are hundreds of people all yelling the same thing into the vast echo-chamber that is the internet.
I don’t want to be one of those people.
There are so many folk out there in the world trying to get noticed and establish themselves as the latest independent writing sensation. All of them have read the same tips and advise on how to do this as I have. They’ve been told they need a social media presence, to post regularly to build an audience, to generate hits, to connect with people. But the problem is that the more people that there are doing this the less effective these actions become. It’s overwhelming.
I fully admit that having a regular and/or frequent posting schedule would be a good thing. However, what’s more important is to post things of quality. Over the last couple of years I’ve starting following so many people online only to stop a few days later as they clog up my feed with so many repetitive posts and comments that it’s impossible to find anything interesting, let alone engage with any of it. I’m not trying to sound like snob or imply that I’m better than anyone who manages to post more often than me. I’m just saying that I think less quality is better than more mediocrity.
Essentially, in my eyes at least, posting hundreds of things online for the sake of posting something is about as useful as publishing a single short story on Amazon every couple of days so that you have a large back catalogue. You might create a huge online presence, but none of it is going to be any good for you. If I have nothing interesting to say, why should I say it?
I don’t want to be one more wannabe desperately shouting into the void for a sliver of the world’s attention. I don’t want people Following me just to repost what I’ve reposted from someone else’s repost. I don’t want to participate in Like for Like schemes. I don’t want to throw out hastily written 100 word blog posts every day that say absolutely nothing. I don’t want to comment on another person’s blog in the desperate hope saying “I like this post” will somehow equate to greater book sales.
I want to post when I have an interesting idea I want to develop. I want to post when I have news that I want to share with you all. I want to post when I’ve discovered something I honestly feel needs to be seen by more people. I want to feel that the people who Follow me do so because they share my interests and enjoy my work.
This is why I don’t post as often as I would like. If I didn’t have a day-job I would definitely put more up here because I would have more time to think up ideas and then develop them into something worth reading. As it is, I hope you don’t mind the sporadic schedule I am able to maintain, and that the work I actually post is worth reading.
Obviously this post is obviously inspired by the vast number of book-giveaways and blog posts and half-finished short stories I’m currently seeing strewn across internet forums, but I’m not saying the practice is necessarily bad. Just do it right. Plan ahead and think about what you want to do, and then do it well. It all harks back to that central point of the aspiring writing: it’s got to look professional.
But speaking of people doing the Halloween build up right, my friend Christopher Brosnahan has been undertaking something called #octoberphobia. Throughout October he has been posting short pieces of flash fiction, each themes around a separate phobia. Go ahead and have a read if you’re looking for some effective little horror stories this October. Then if you like them, maybe buy one of his books. They’re really quite good.